Commercial Photography

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Commercial Photography

Commercial corporate photography by Tampa Bay’s premier Ron Guerin Photography featuring the latest in design and imagery. From the latest grand opening from Aloft now located in Downtown Tampa to the best in artistic presentations from the invited artist. Ron Guerin put’s his own personal touch on this featured event.

Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. In this light, money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition. The commercial photographic world could include:

  • Advertising photography: photographs made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an in-house corporate design team.
  • Fashion and glamour photography usually incorporates models and is a form of advertising photography. Fashion photography, like the work featured in Harper’s Bazaar, emphasizes clothes and other products; glamour emphasizes the model and body form. Glamour photography is popular in advertising and men’s magazines. Models in glamour photography sometimes work nude.
  • Crime scene photography consists of photographing scenes of crime such as robberies and murders. A black and white camera or an infrared camera may be used to capture specific details.
  • Still life photography usually depicts inanimate subject matter, typically commonplace objects which may be either natural or man-made. Still life is a broader category for food and some natural photography and can be used for advertising purposes.
  • Food photography can be used for editorial, packaging or advertising use. Food photography is similar to still life photography, but requires some special skills.
  • Editorial photography illustrates a story or idea within the context of a magazine. These are usually assigned by the magazine and encompass fashion and glamour photography features.
    • Photojournalism can be considered a subset of editorial photography. Photographs made in this context are accepted as a documentation of a news story.
  • Portrait and wedding photography: photographs made and sold directly to the end user of the images.
  • Landscape photography depicts locations.
  • Wildlife photography demonstrates the life of animals.
  • Paparazzi is a form of photojournalism in which the photographer captures candid images of athletes, celebrities, politicians, and other prominent people.

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